BUSINESS ISSUES: HOW CAN I PROMOTE MY BUSINESS( a question most entrepreneurs rarely get answers to)
EVERYDAY, we see different start-ups sprout. They begin with so much enthusiasm and zeal that gives their ' target audience' a sought of impression they will be on for a long time.
But, however, what we imagine or the FIRST IMPRESSION we get isn't always the end result.
When these start-ups get hit with the frustration and failures on several attempts to promote their business, they allow the anger and bitterness that we all sometimes feel while on the job hijack their zeal and vision which makes their business divert from one of ascension to one of constant regression. This therefore births the ever- bulging option to fold up which they readily give in to.
To be candid, no business or start-up experiences a bump free ride to success. But this doesn't rule out the fact that it's possible to make headway.
To this effect, we've packaged, just for you, useful tips or strategies you can inculcate tomorrow to promote your business.
1) START WITH YOUR IMMEDIATE FAMILY:
Family is everything, they say, but in this case, we're not restricting it to the way we know it to be (biological).
To shoot your business to the next level, you've got to begin with those around you, those who know you- your friends, neighbors, kinsfolk and many other whatnots.
If you get them to believe in what you do, in your business, they consciously or unconsciously become your ' marketer' or ' promoter'.
They bring in prospective clients and will always be ready to vouch for you.
BUT, first thing first, you've got to make them see and believe in what you do!
2) MAKE USE OF SOCIAL MEDIA:
NOWADAYS, social media platforms have provided all and sundry with lands without walls, grounds with no barriers. You could cross a country's border just with these platforms. How amazing!
The rate at which social media platforms such as facebook, twitter, pinterest and many other whatnots are thriving is very alarming. It'll be so painful for you not to see the opportunity in these tools.
So many entrepreneurs have failed to see this tool has a coin with two sides. You could use these platforms for fun activities and also to promote your business. Therefore my dear entrepreneur, roll with technology!
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3) LEARN FROM THE MASTERS IN YOUR LINE OF BUSINESS:
We all have someone we look up to in our various line of business.
Create a healthy relationship with these entrepreneurs who have successfully trod the same route. Make friends with these sets of people and learn.
You should always be ready to learn, spend time and resources with these sets of people. A good rapport makes them pour out their history to you-- how they made it, the pitfalls they encountered and how they conquered.
Don't see these people as threats or interruptions But, rather, see them as OPPORTUNITIES!
4) LOVE WHAT YOU DO:
PEOPLE or your target audience won't roll with you or your business if they notice even an iota of animosity in you for what you do.
I bet you know that the kind of expression, be it facial or non- facial you give to your clients while on the job goes a long way in promoting your business.
Therefore, you should try considering creating affection for what you do so that even when the hard -times roll in, you still keep the fire burning thereby sending a good signal to your 'clients' and 'potential clients'.
In case you are among those who do not really love what they do but are into it for one reason or the other, I'll seriously advise you to: Take a break! Review and reflect on it seriously. If you later discover that you love what you do but the frustration we all sometimes feel while on the job has taken hold of you, don't throw in the towel, press on!
But, if you are in to it just because you have a friend or kinfolk doing well in that line of business( without you having passion for it). Quit!
Feel free to drop your suggestions and/or observations in the comment box